I'll never pressure you into something you don't need.

Most clients start with The Build. If you're self-motivated and just needed the foundation sorted, that might genuinely be all you need from me.

The Guide becomes relevant when you've got the system in place but life keeps getting in the way of using it consistently, which, in my experience, is most people after about a month. Having a monthly check-in and an accountability partner makes an enormous difference.

The Engine is for someone who has the foundations, has the budget, and genuinely wants to hand the marketing function over (without making another in-house hire) so they can focus entirely on their actual work.

The honest answer is: start with The Build. See how you feel. The next step will usually make itself obvious.

I love answering this questions because the answer really matters.

A social media manager and digital marketing manager execute. They post, they schedule, they respond to comments, they set up paid ads, update your website. And if they're good at their job, they do it well. But they can only work with what they're given. If your messaging is unclear, they'll post unclear content. If your brand voice isn't defined, they'll guess. If there's no strategy behind the business, there's no strategy behind the content.

What I do comes before that. I build the system, the messaging, and the structure that makes a social media or digital marketing manage (or anyone else… who ever touches your marketing) actually effective.

In fact, one of the most common things I hear from clients is: "I want to hire a social media manager but I don't know what to tell them." That's exactly the problem The Build solves. Once the foundations are in place, hiring someone to execute becomes genuinely useful rather than just expensive.

Great! That's actually a really common starting point, and it doesn't mean we start from scratch.

The Build begins with an audit of everything you already have. What's working, what's missing, and what's quietly undermining your results without you realising. Often there's more to work with than people think. It t just needs to be organised, aligned, and connected properly :)

We build on what's solid and fix what isn't. Nothing gets thrown out for the sake of it. The goal is to make what you've already invested in actually work harder.

Less than you think and significantly less than you're currently spending making it up as you go.

For The Build, I ask for roughly 7 hours of your time across the 4 to 6 week project. 3-5 of those hours will be used for the workshop where we get to have some fun and geek out over your business together. he rest of the time is mainly to share existing materials, answer some questions about your business and your clients, and review what we've created together before it's finalised. The heavy lifting is mine.

For The Guide, you're committing to a 90-minute monthly session and being available over Slack or email when something comes up. That's it.

For The Engine, your main job is to show up and deliver your service. I handle the rest.

The whole point of what we build is to give you time back to do what you’re best at.

I work on a tiered system based on the complexity and size of the business. You can download the pricing guide here which will give you indicative starting prices.

You can also schedule a 30-minute discovery call with me so I can build you a tailored quote.

Absolutely. Everything Cotinus does works remotely. Sessions are held via Google Meet, communication happens over Slack and email, and deliverables are shared digitally.

I work with clients across Australia and have even worked with clients abroad, fully remotely. Brisbane is home and I love meeting my clients in person, but it has never been a limitation.

Not at all. The Build is a standalone project with a fixed price and a clear end point. You own everything we create together, including the messaging guide, the templates, the calendar, the automation. All of it is yours to keep and use independently.

At the end of The Build, we'll have a conversation about what's next for you. Some clients move straight into The Guide. Some take what they've built and run with it on their own and come back months later when they're ready for the next step. Some refer a friend and disappear happily into the sunset with their new marketing system.

There is no lock-in, no ongoing obligation, and no pressure. What I want is for you to leave The Build feeling like you got exactly what you needed. Whatever that looks like for you :)

I specialise in working with small business owners and solo operators, including accountants, lawyers, content creators and influencers, hair dressers, personal stylists, makeup artists, therapists, psychologists, personal trainers, community pharmacies, construction and industrial companies, and more! If you’re not sure, just ask! You can reach out to me via the contact page or book a free, no obligation 30-minute discovery call

Here's a simple gut-check. If you find yourself nodding at more than two of these, you're ready:

You've been meaning to "sort your marketing" for months, and it keeps getting pushed down the list

You post inconsistently. Sometimes a lot, sometimes not at all and you're not sure it's actually bringing in clients.

You've spent money on marketing before (a website, a designer, someone to run your socials) and you're still not seeing consistent enquiries

When someone asks you to explain what you do, the answer changes depending on the day.

You know your marketing should be better, but you don't know where to start.

If that's you, the answer is yes. You're ready.

And if you're still not sure, book a free discovery call. I'll tell you honestly whether I think Cotinus is the right fit. And if it's not, I'll tell you that too.

I hear this one a lot and I want to meet it with the honesty it deserves.

If marketing hasn't worked for you before, I'd gently bet it's because you were paying for activity without structure or strategy. A logo without messaging. Content without a strategy with the sole goal of “going viral.” Someone posting on your behalf without knowing who they were talking to or what they were trying to achieve. That's not a marketing failure. That's a foundation problem.

And the time thing. I understand, truly. You're already stretched. The last thing you want is another commitment on top of everything else. But here's the reframe I'd offer: the reason marketing takes so much time right now is precisely because there's no system holding it together. Every week you're starting from scratch, making decisions from scratch, second-guessing yourself from scratch.

That is the time cost of not having a foundation.

What we build together doesn't add to your plate. It removes the part of your plate that's been quietly draining your energy.

I'm different because I don't hand you a plan and wave goodbye. I build the actual infrastructure and I don't consider the job done until it's genuinely working for you.